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Jef I. Richards - From the Commerce category:
Advertising is speech. It's regulated because it's often effective speech. (Jef I. Richards)
Jef I. Richards - From the Money category:
Advertising is totally unnecessary. Unless you hope to make money. (Jef I. Richards)
Jef I. Richards - From the Recognition category:
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. (Jef I. Richards)
Jef I. Richards - From the Strategy category:
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' (Jef I. Richards)
Jef I. Richards - From the Wonder category:
Advertising is the 'wonder' in Wonder Bread. (Jef I. Richards)
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